Before Kingdom existed, we would spend every second of our spare time wondering how the bikes and components we owned could be better. Then looking for improvement or new possibilities. Creating (read: shed-based DIY) our own if they didn’t already exist. Improving them through a hands-on process. And enjoying the entire ride, rough or smooth.
One summer we were in Morzine and started sketching the details for an all-mountain bike that would be simple, versatile and reliable (this would later become the Vendetta hardtail). But even then, there was no plan to start a company or challenge the mountain bike industry.